An interactive digital universe

WIO’s third anniversary offered a chance to express the brand’s identity and community through a physical celebration. The challenge was to give the energy of a digital platform a spatial form.

The experience became an interactive WIO universe. Light, technology, and visual storytelling created a journey through the brand’s ecosystem, with moments of exploration and participation shaping the atmosphere.

As creative lead, I developed the narrative and structured the visitor journey. That meant deciding how the brand would appear, where interaction belonged, and how the individual moments would connect.

I guided visual and spatial development with the 3D team and worked with internal teams and partners to align the creative direction, technology, and experience.

The design brought the brand’s digital character into a coherent physical concept, giving each interaction a place in the wider story.