From launch stage to walkable city

The KIA PV5 serves different needs across passenger mobility and cargo. The launch experience needed to make those applications easy to understand through context and exploration.

I developed a walkable city organised into Passenger and Cargo zones. A bus station and hotel valet setting framed everyday mobility; a warehouse environment introduced logistics and utility. Each backdrop helped explain what the vehicle was there to do.

I led the concept and spatial planning, defining the zones, circulation, and environmental cues. Working with the 3D team, I developed the layouts and backdrops in detail, down to the elements each setting needed to feel convincing.

I also shaped the moodboards, key visual, and proposal, coordinating with production so the creative direction considered how the experience could be built.

The concept made product storytelling part of the visitor journey: the setting, the route, and the vehicle all contributed to the same explanation.