I see everything through the lens of cinema. A film builds a world around its story; I build one around a brand’s core idea. The idea tells me what that world needs: its visual language, atmosphere, rhythm, and the way people move through it. Whether I’m creating an identity or shaping a live experience, I want every detail to feel like it belongs to that world.
I started with film posters at a film design studio in Kochi. Cinema taught me to look for the image that makes someone pause, feel something, and want to know more. It gave me a foundation in composition, typography, and visual storytelling that still shapes my work.
Working with branding and advertising agencies, I took that thinking into identities and campaigns. Working across identities, packaging, and campaigns taught me how an idea has to adapt to different audiences, formats, and everyday uses while keeping its character.
Moving to Dubai expanded my work into physical space. At an experiential events agency, I’ve connected visual direction with audience journeys, launches, and exhibitions, collaborating with 3D designers, producers, and fabrication teams.
What connects these chapters is how I approach a brief: find the idea, give it a clear visual language, and stay involved as it takes shape. I bring both a creative point of view and the practical care to carry it through.