DAMAC Brokers Awards Q3 / 2025
The Hollywood premiere
Building an awards-night narrative around the people being celebrated.
THE THINKING
The idea behind
the experience.
DAMAC’s top-performing brokers were the focus of the evening. The creative opportunity was to make that recognition felt throughout the guest journey, from arrival to the moment on stage.
A vintage Hollywood premiere gave the experience its narrative. A theatre-style entrance, red carpet, immersive tunnel, and gathering spaces built towards cinematic award reveals. The stage carried the same language through light, screen content, and dramatic framing.
MY CONTRIBUTION
How I helped
bring it to life.
I led the concept and shaped the progression from arrival to stage, using the premiere story to guide decisions about the space and atmosphere.
I directed the visual and environmental language, guided 3D and stage design development, and worked with the team to refine the activations and guest experience.
The design connected the evening’s separate moments into one story, with the award recipients placed at its centre.
Selected work developed within agency teams. Some projects include concepts or proposals that may not have been selected for final execution. All rights belong to the respective agency or client. Presented for portfolio review; not for reuse or reproduction.
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