An oasis of opportunity

At a career fair, a stand has to attract attention and give visitors a meaningful way to engage. For du, connectivity provided the organising idea for both the space and the visitor journey.

An illuminated pathway connected the experience zones around a central interactive oasis. A personality test created a point of discovery, while digital stations introduced services, tools, and career opportunities. An overhead ribbon carried the same idea across the stand’s architecture.

I developed the concept and organised the layout around the oasis, considering how visitors would arrive, participate, and move on to the surrounding content.

I guided the 3D development, visual language, lighting, and environmental graphics, and oversaw the integration of screens and interactive content so they belonged to the same experience.

The concept gave the stand a clear centre and a connected route, linking the brand’s visual expression with the way visitors engaged with it.