The Red Ring Society

For NISMO, performance was the starting point for the entire experience. The launch needed to build the anticipation, intensity, and sense of belonging associated with the brand.

The Red Ring Society centred the story on a six-metre motorised ring. Its movement gave the show a structure, with cinematic chapters bringing together light, sound, and spatial rhythm. The ring became a recurring visual idea that could connect the environment, the graphics, and the reveal.

My role was to make those elements speak the same language. I shaped the launch graphics and main-show visual system, while developing a rough music mix to help the production team understand the intended emotional progression.

That thinking continued into the activations and on-site detailing. I worked with fabrication partners on materials, finishes, and forms, and helped align the final visual cues with the show.

The design work connected a bold central idea to the practical details of a live launch: how it looked, how it unfolded, and how each touchpoint supported the reveal.