The Urban Drop

The all-new KICKS called for an experience with the confidence and expressiveness of its audience. The creative opportunity was to build the reveal around urban style, music, and movement.

The Urban Drop used a towering ramp as its central surprise. What appeared to be architecture on arrival became an elevated runway, with choreography and performance setting up the vehicle’s entrance. The visual world needed to carry that energy from the pitch through to the event.

I helped make the reveal legible before it existed. My pitch-stage storyboards and concept visuals gave the team and client a clear view of the show’s narrative and key moments.

I then developed key visuals, communication graphics, and final production artwork, maintaining a consistent identity across presentations and the physical event environment.

The resulting body of work linked the story sold in the pitch to the graphics produced for the launch. The project went on to receive recognition from Symbol, WOW, and The Drum.